Finding Femme is a small personal style blog and receives around 15 - 20,000 hits per month. I have been blogging since 2006 but in 2014 took the opportunity to invest the time in this blog to give it a personal style focus. I get really excited when other people want to be involved in this project.

About the audience

The Finding Femme reader is usually an educated, socially aware and curious lady aged between (on average) 20 and 35, who has fun dressing with style. She probably thinks bicycles can be ridden while wearing a dress, enjoys looking through thrift stores and using dates with friends as an excuse to get dressed up and explore her world. She is creative and uses a personalised mix of new, retro and vintage clothes to show the many facets of her personality. She is clever and passionate and loves to create anything from art to good food. 

Let's Collaborate

A great way for me to share content with my readers is to collaborate with brands, events and location whose product or activity reflects the style of Finding Femme. Instead of you waiting to see if I will buy and wear your product or come to your event, you can come directly to me to make it happen. For brands, creators and style makers who choose this option, I work with you to ensure that my readership will enjoy your products before we decide on which product will tell a unique story and be of interest to the readers of this blog. I confirm with you when the products arrive and then allow for roughly 14 days to style, shoot, edit, write and publish the blog post featuring your item/s. If we collaborate on more than one item, I usually spread the publication of these out by at least a fortnight so that the blog feed is not saturated by a particular brand, offering readers a lot of variety.

When a post is shared, I not only link to products on the post itself, I ensure your brand is connected to all Finding Femme social media posts to help you grow your engagement with your loyal fans and to help you find social media content ready and prepared for sharing to your own platforms.

I also ensure that each post has a personal tag for your brand within the blog post so that readers can search for more posts featuring your items if they find something they love.

Brands I have collaborated with include:  The Peach BoxBoohooVoodoo VixenHer WardrobeLarkLazybonesKarina DressesMokkafiveoclockBok Bok B'Gerk (2016 Brand Ambassador), Dolly and Dotty, Chitra's Closet (face of collection SS12), Bike Pretty, The Body Shop and Review Australia.

I also support events and venues! I've helped create content for and promote events such as Clunes Booktown, Chitra's Closet fashion shows, The Long Room opening, Ballarat Tram MuseumValerie's Bar opening Ballarat Heritage Weekend, Ballarat Beat Rockabilly Festival, The Lip Lab (opening night) and MSFW Regional Series.

If you would like to discuss collaboration with me, please email

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